New Yorker media critic Jon Katz once wrote: “There’s almost no media experience sweeter…than poring over a good newspaper. In the quiet morning, with a cup of coffee—so long as you haven’t turned on the TV, listened to the radio, or checked in online—it’s as comfortable and personal as information gets.” (1994, Wired magazine). https://www.wired.com/1994/09/news-suck/
Imagine you’re a magazine editor, and you just published a well-researched article on the potentially dangerous side effects of a new diet drug. The article is one of a series of three articles you are planning on the hazards of diet drugs. The manufacturer of the drug, who buys a significant amount of advertising in your publication for its many products, calls and says, “Don’t ever run an article like that again.” The advertiser (the drug manufacturer who you wrote about in the article) threatens to pull their advertising and not buy advertising from your magazine in the future.
For this assignment, think about the relationship between editorial content and advertisements in magazines, and how magazines cope with the desire for editorial independence and the drive for advertising revenue. Please complete the following questions.
1. Books continue to be popular, even with so many other media choices. Why do you think the availability of television and cable has not substantially decreased the number of new book titles available each year? What do books offer that television doesn’t?
2. Discuss the relationship between books and tv/film.
See our textbook for a description of the relationship. Here are also articles about how books influence tv/films/plays…