how would a company maintain an appropriate balance between exploration and exploitation

Consider any real-world business, large or small: a restaurant in your community, a barber shop, a health club, a large manufacturer like General Motors, a large retailer like Wal Mart, and so forth.

Explain how that company would maintain an appropriate balance between exploration and exploitation.
Describe briefly the place of that company in the industry it is in and then answer one or more of the following questions:

Does it capture the value it creates?
Who are its competitors?
Does it have entry and incumbency advantages?
Who has vertical (buyer or supplier) power: the company or someone else?
 
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