In this unit, you will become the investigator of three (3) healthcare systems and predict
which one has the most promising marketing potential. By the end of this unit, you will be
able to proficiently discuss how the 5 P’s of marketing and research-supported assessment
strategies impact the marketing potential of a healthcare system.
Select and provide a general overview of three (3) healthcare organizations that
Discuss the 5 P’s of healthcare marketing to each healthcare organization (this can
be general or specific).
Elaborate how the 5 P’s of healthcare marketing may impact the marketing potential
of a healthcare organization.
Using an assessment or evaluation strategy, discuss the marketing potential of each
and predict which one has the most promising marketing potential.
Be sure to support your assertions with evidence-based research, scholarly articles,
and well-supported strategies that support your predictions.
o 3-4 page paper excluding front and back matter (APA standards apply).
o Internal organizational memorandum.
The use of first person is permitted for this assignment (excluding option 1). APA
formatting (e.g. title page, conclusion, reference page, etc.) should not be used.
Although the use of APA formatting is not required for this assignment, proper
grammar, spelling, and punctuation are expected.
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