In your research of New Belgium Brewing Company, you have no doubt found that their pollution reduction initiatives and corporate philanthropy make them a socially responsible company. In this week?s discussion, please answer the following:
What responsibilities do businesses have to their customers, the environment, employees, investors, other stakeholders, etc.? Which is the most IMPORTANT?
Who is the target consumer for New Belgium?
Do they care about social responsibility? Can a company that sells alcohol be socially responsible? Why or why not?
Are their initiatives just marketing tools?