Project description
Read the following case study:

Holweg, M., Pil K., F. “A Break from the Past: Volvo and its Malcontents” in Freyssenet, M. (ed.) The Second Automobile Revolution, Paris (2009), Palgrave MacMillan, pp. 309-331.

Answer the following questions:

1) What were the main design principles affecting process design at Volvo’s Uddevalla plant?
2) What is the relationship between process design at Volvo’s Uddevalla plant and the emergence of customer-oriented and built-to-order approaches to car manufacturing?
3) What were the differences between the Volvo and Ford volume/variety strategies?
4) Which operation strategy should Geely pursue to valorise Volvo’s production technology and brand?

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