BUS 362 Week 3 Quiz   1. �    Question : �   The worst catastrophe to befall any business would be to: 2. �    Question : �   Optional product pricing involves selling the base product at: 3. �    Question : �   Companies with strong reputations for quality follow certain guidelines, such as: 4. �    Question : �   A pricing technique that sets prices that always end in numbers like “99”� for prices such as $9.99 and $19.99 is an example of: 5. �    Question : �   The acceptable price range of a product or service is the area between the ________ defined by customers in the market and the _________ established by the company’s cost structure. 6. �    Question : �   Which of the following was not identified as one of the guerrilla marketing principles in your text? 7. �    Question : �   Generally, entrepreneurs should avoid head-to-head price competition with other firms that can more easily achieve lower prices through: 8. �    Question : �   A common pricing mistake entrepreneurs make is lowering prices because they fail to recognize the: 9. �    Question : �   ____________ is the process of creating and delivering desired goods and services to customers and involves all of the activities associated with winning and retaining loyal customers. 10. �  Question : �   Most marketing experts contend that the greatest marketing mistake small businesses make is: BUS 362 Week 3 Quiz 1   1. �    Question : �   Most marketing experts contend that the greatest marketing mistake small businesses make is: 2. �    Question : �   Which of the following is not part of a marketing plan? 3. �    Question : �   The use of credit cards by consumers: 4. �    Question : �   Which of the following is/are nottrue regarding pricing for service firms? 5. �    Question : �   Optional product pricing involves selling the base product at: 6. �    Question : �   The worst catastrophe to befall any business would be to: 7. �    Question : �   Which of the following is notone of the objectives a guerrilla marketing plan should accomplish? 8. �    Question : �   A __________ is a company’s “face”� in the marketplace and communicates a key message to the target market. 9. �    Question : �   One “natural” advantage small businesses have over large businesses, which can be a significant competitive advantage, is: 10. �  Question : �   Which of the following is/are true regarding cost-plus pricing?

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