Firms that collect information and make it available to multiple subscribers are called: Which of the following statements best describes the current state of the marketing research industry? The purpose of marketing research is: The final step in the marketing research process is: Which of the following is the most important in the research process? When defining the problem it is important: External supplier firms are classified as either: What does “frugging” refer to? Some marketing research is used to expand our knowledge of marketing as a process rather than solving specific problems.  Such research is: Establishing the need for marketing research:

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